Here I’ll outline the 5 most important principles of communication style in selling, everyone has different ways of communicating and you communication style refers to your patterns of behavior around other and the way you do your job and interact with people.
These principles give you the rundown of the different areas of communication style so you can be aware of them and then utilise and analyse if needed.
- Individual differences exist and are important to our own communication style.
This includes your physical characteristics, your behavior patterns, as well as voice, eye movement, facial expression and lastly, your posture and the way you carry yourself.
- Your communication style is a way of thinking and behaving.
The way you think and behave is your preferred way of using the vast amount of abilities you have.
Ability is how well someone can do something and Style refers to how someone likes to do something and both are very important in communicating with customers in your sales roles.
- Individual style differences tend to be constant and stable.
Our own personal communication style is made up of hereditary and environmental factors that we are exposed to throughout our lives.
Our style is original at birth and then develops through our early years, but as we develop throughout life our ability to change and adapt can be enhanced and adapted to suit that we are dealing with or talking to, but our base style tends to stay constant throughout our life.
- There are a finite number of communication styles in people.
Most people usually have only one of the several different behaviors and communication styles.
You can, in most cases, identify the type of communication style that suits most people and this will help you with communicating with this person long term.
- To create productive sales relationships, get in sync with the communication ways of the people you work with and sell to.
If you can identify another person’s communication style, you can then adapt your style of communication to suit them, try and do this early in the relationship.
This ability to speak the other person’s language is an important relationship management skill and can form the basis of good friendships and long term sales if utilised well.
There you have it, 5 basic principles of communication style.
Overtime and through trial and error you will know how you communicate and also others that you deal with, by being aware of these principals and the way they work you can improve your customer relationships immensely and also find the right way to communicate with prospects and co-workers too from an early stage.
And in the end the goal will be to create long term selling relationships and improve your own communication skills too.