If there were three ethical selling tips I could tell you to focus on.
A code as such, to build your businesses sales ethics to increase sales, these would be them.
View personal selling as an exchange of value, this means you focus on finding an answer and searching for ways to create value for your customer and potential prospects and maybe from time to time suspects too.
You have to look at it as what you can do for your customer, not what you do to the customer.
Now read that sentence above again and make sure it sinks in as there is a big difference between these different approaches.
You have to be always prepared to add value to your product or services and in time, if this is your focus and the companies focus the sales and long term customer relationships will follow.
Remember that relationships with your customers come first and day to day tasks come second.
You can’t sell to your customer at your full potential unless there is a certain level of trust between you and your customer, no matter what people say your customer has to be comfortable giving you their business.
This does take time and I definitely know about his one having moved to a new selling career with completely new customers.
Your customer has the answers and you as the sales rep have the questions for them.
The answers you want to hear can only be heard after the sales relationship has developed into one of rapport and trust and also on your part a willingness to help their business succeed.
Lastly and probably the most important in regards to sales ethics is being honest with yourself and others.
If you get into the mindset that every second and every minute of your working day counts in some way and forms a bigger picture of your month and then also your year, you will be a lot more productive and also accomplish more for your business and also the most important part of your business or job role, your customers.
Everything you do on this day counts.
Whether it is a small or large task and if it is done well with integrity, honesty and passion it will be the key to building solid ethical relationships with your customers over a long period of time.
A thing to remember here is that any violation of being honest to yourself and your customer dilutes your ethical strength over time.
Your customers want to feel like everything you do is for them to succeed and that is what customer service in its purest form is about.
The Final Say….
So there you have three points to work on to build your business sales ethics base.
If you keep on working on these three key points, change your habits and also maybe change some of your customers habits too, you and your business are well on the way on the pathway to ethical excellence.
Remember to enjoy your journey in sales!
The people in your journey will eventually come and go, but that is the challenge of sales too in regards to forging new relationships constantly and actively in your own company and also with customers too.
Those people who move on also end up with new roles within new companies or their own company and you never know, a solid ethical relationship built now can be a relationship that may be even more important to you in the future.
So be kind, honest, hard working and ethical in all your relationships as that person may need you in the future and wouldn’t you want to be the person they call first?
I hope you have enjoyed reading about Ethics in Sales as much as I have writing about it.
If this is the last page for you I have much more to read in the Sales in the menu above or go here for Sales Selling Tips.
If you are here for the first time and want to read the full series, you can start here, Ethics in Sales.