So your thinking about writing a company value statement and don’t really know where to start?
A company value statement is a guide for you and your employees to use in their daily dealings with each other and more importantly your customers.
By writing a great value statement and having your company abide by and understand the statement you will be able to nurture mutually beneficial strategic partnerships with your customers over long periods of time.
This, in the end all going well, should help your company build more trust, rapport, and also maintain and enhance your sales growth with your customer base.
The company value statement can be divided into two parts, your vision and then the values that stem from this vision.
Here are a few pointers and examples for you.
- State your company vision
What is your company’s vision in relation to your customer and what you are selling or service you are providing?
This will be your catch phrase that governs everything you and your staff does daily and also lets your customers know what you are about.
For instance, a really basic vision could be, “We at (Insert your company) will strive to be the market leader in quality, and delivery of (Insert your products or services) to all of our customers, and suppliers while maintaining all our company core values.”
- It’s time to write your company values
This can be split up into a few different areas and every business will be a little different in what they do and how they provide it.
List the key areas in your business and write a phrase or sentence that covers the top benchmark that you would like to see your company achieve.
Here are a few examples you could use and you can see the areas they cover.
We will exceed our customer’s expectations and add value to our relationships.
Consideration and respect at all times for each other always, everyone is equal.
Show a high level of ethics at all levels of the business in everything we do.
Work together to mutually benefit our customers and the stakeholders in the company.
Work with integrity and proficiency in all aspects of our business.
Take responsibility for all our actions and have pride in everything we do.
By working smarter with more creativity and embracing change.
Social and environmental responsibility:
Care for the people, the area and community you work in.
As you can see if you write a value statement it can be a great guide for everyone in and around the company.
They are a great guideline for new employees too or to reset and refresh everyone’s mindset every now and then.
Put your vision and values on a document with your company header and logo on it, frame it and hang it in the lunch room and email it out to everyone every now and then.
It doesn’t have to be as plain as the above either; you can make it funky and edgy as you need or want.
It doesn’t have to be a full corporate value statement if you are a new clothing label all over social media reaching out to the masses or a music master writing bass drenched tracks and dropping beats all weekend.
Your value statement should suit you and your customer base.
Another point, and the final one….
You can re-write your company value statement whenever you like, as your company and you mature, change tact or introduce new services and products your values and company objectives will change and your company value statement should reflect this too.
I hope this has helped you and is a good start to guide you in writing a company value statement.
Now get out there and sell!