The person who tends to be high in sociability in their communication style can be usually described as a sales person who expresses their emotions freely and easily.
Also in this high sociability style they tend to seek out and enjoy interaction with other people immensely.
These are the key indicators of being within the high sociability continuum which will form the basis of your communication style in selling and also with the way you interact with your customers and co workers.
These traits are also present in your customers who are in the high sociability sector too, so the way you interact and communicate with them becomes important after this is identified.
The benefit in increasing sales in this situation maybe you will already know how these people like to talk and what makes them tick.
So having a high sociability is not good or bad in relation to sales communication.
It’s how you utilise it and make it work for you within your company and in the field that will help you increase sales and build great sales relationships in the end for yourself.