The definition of business ethics and the answer to the question of “What is Business Ethics in Sales?” is the principles, morals and standards that guide behavior in the world of business and of course if you are involved in sales, it covers your sales relationships too.
Ethics in sales is receiving a lot of attention over recent years even more so as it is the correct way to conduct business in the long term and produce long term sales results for yourself and your sales team.
Character integrity and ethics are the foundations to build long term relationships in selling, where as unethical selling might produce short term gains for you and small or large spikes in sales, but over time, they generally will be the companies or salespersons undoing as trust is lost and sales become less frequent and a lot harder to come by as the customers don’t believe in the sales person and then following this also the company.
Business ethics in sales can either come from the company itself, this means that the companies ethics guidelines are written into their policies and therefore can be reflected or reproduced through their sales team management and then the sales team too.
Or business ethics may come from the individual sales person and their morals personally that is a reflection of their personality as a whole.
Finally it might be a mixture of both the company and the sales person as a sales person with high ethics that is working for a company that has similar standards to them is a great mixture for the customer and the company alike and will, in the end produce the greatest amount of sales over a long period of time.
Either way business and selling ethics go hand in hand and should play an important part in developing your sales relationship strategy for your customers and in turn they will reward you with increase in sales and the ability to have a long term sales relationship, this has to be good for a company that wants to be in business for a long time and continue to maintain and grow sales.
This is Part 1 in the Ethics in Sales series, Go to Part 2 here :: Definition of Professional Conduct in Selling